In the lush Genesee Valley at 3,500 feet elevation, black-horned cows graze in chest-high grass, with the granite peaks of the Sierra Nevada looming behind them. Surrounded by the Plumas National Forest, roughly 30 miles southeast of Lake Almanor, the historic Genesee Valley Ranch is a family-run operation with roots dating back to California’s Gold Rush. Today, the Palmaz family — known for its eponymous winery in Napa Valley — is taking the same fusion of tradition and technology used to create their estate cabernet to raise, harvest, and sell their grass-fed wagyu beef.

One of California’s premier beef farms will deliver its Prime-grade, purebred, and 100% grass-fed Wagyu beef to your door through its delivery and subscription service. And the meat is as good (if not better) than any cuts you will get from a Michelin-starred restaurant. The farm is called Genesee Valley Ranch, the service is called Brasas at the Table, and the meat will make you a grill hero this summer—especially during the pandemic, when eating at home is still safer than dining out.

Written By Shaun Tolson | Photographed by David Leland Hyde | August 2020 | Original Link

IN THE HILLS THAT ONCE SPARKED CALIFORNIA’S GOLD RUSH, GENESEE VALLEY RANCH IS RAISING A SPECIAL BREED OF CATTLE IN AN EQUALLY SPECIAL WAY. THEIR PRACTICES ARE ELEVATING AMERICAN GRASS-FED BEEF. THROUGH AN EXCLUSIVE MEMBERSHIP CLUB, DISCERNING GOURMANDS CAN TRULY TASTE THE DIFFERENCE.

There is nothing quite like the feel of a suit that was designed with your body in mind. The fabric of a garment, its origins, and its production process, like Indochino’s custom-designed suits, all dictate the end result—and it’s easy to tell when you’ve found the perfect fit. For Wagyu beef lovers, the palate experiences such bliss when the meat makes your mouth water just thinking about it, and how it’s produced—from pasture to plate—is of the utmost importance. That process makes all the difference in the world. The American Wagyu beef at Genesee Valley Ranch is an exemplary result of product development on par with a work ethic that is tireless. And their dedication to quality ingredients means their meat is sourced and maintained with incomparable care.

There is nothing quite like the feel of a suit that was designed with your body in mind. The fabric of a garment, its origins, and its production process all dictate the end result—and it’s easy to tell when you’ve found the perfect fit.

For beef lovers, the palate experiences such bliss when the meat makes your mouth water just thinking about it, and how it’s produced—from pasture to plate—is of the utmost importance. That process makes all the difference in the world. At Genesee Valley Ranch, product development is on par with a work ethic tied tireless dedication; quality ingredients sourced and maintained with incomparable care; and a prestigious provenance that makes the company one of a kind.

Just on the other side of the Sierra Nevada mountains, in Northern California’s Plumas County, sits Genesee Valley Ranch, a small, family-owned cattle ranch producing Wagyu beef that is so high-quality it grades well beyond USDA Prime.

For the wine and food lover in your life, a subscription-based gift that keeps on giving – in the form of wine and wagyu – might just be your best holiday bet. This joint offering from a family-owned and -operated California ranch and vineyard has an unlikely beginning.